Growth Product Manager, Website & Experimentation

Own the website growth and experimentation roadmap, aligning initiatives to pipeline, conversion, and business goals.

Partner with Marketing and Engineering to deliver high-performing landing pages, campaigns, and website experience s.

Build and prioritize an experimentation backlog across messaging, conversion paths, page templates, and key user journeys.

Drive A/B testing and optimization initiatives to improve conversion rates, lead quality, and pipeline generation.

Define requirements for website enhancements, CMS workflows, and platform capabilities.

Improve marketing self-service capabilities through reusable templates, components, and scalable workflows.

Partner with Analytics to establish tracking requirements, event taxonomy, reporting, and measurement frameworks.

Balance growth opportunities, technical investments, and engineering capacity through clear prioritization.

Monitor website performance and identify opportunities to improve speed, usability, and conversion.

Collaborate across Marketing, Engineering, Design, and Analytics to ensure initiatives deliver measurable outcomes.

5+ years of experience in Growth Product Management, Product Management, CRO, Marketing Technology, or a related field.

Strong understanding of website optimization, experimentation, customer acquisition, and conversion funnels.

Experience translating business goals into product requirements, prioritized roadmaps, and measurable outcomes.

Experience leading A/B testing and experimentation programs.

Strong cross-functional collaboration skills with technical and non-technical stakeholders.

Working knowledge of web analytics, experimentation metrics, funnel analysis, and conversion reporting.

Familiarity with event tracking, attribution, analytics QA, and performance measurement.

Experience with headless CMS platforms such as Sanity, Contentful, Storyblok, or similar.

Experience with experimentation and personalization platforms such as Optimizely, Mutiny, Webflow Optimize, or similar.

Familiarity with digital experience analytics tools such as Full Story, Hotjar, or similar is a plus.