VP of Marketing

Time Doctor | Remote — North America | Reports to the CEO

Time Doctor is hiring a VP of Marketing to own the pipeline and revenue funnels that fuel growth across a hybrid product-led and sales-led business: a profitable, global SaaS company with an established customer base (10k+ customers), two working revenue motions (PLG + Sales-Led), a next-generation AI product headed to market — and a mandate to build marketing as an AI-first function from the ground up. You'll report to the CEO, work closely with the CRO and growth team, and lead a lean team built for speed and leverage, not headcount.

Who we are

Time Doctor is a workforce analytics platform that provides distributed teams the visibility they need to improve trust and performance. We serve remote, hybrid, and outsourced/shared services organizations worldwide, especially in BPO, healthcare, and tech services. We're bootstrapped, profitable, and fully remote, with about 125 people across 30+ countries. We've built a durable business on customer revenue, not venture capital. Now we're scaling it.

The role

You'll lead all of marketing — demand generation, content, brand, product, customer and partner marketing — as one integrated function with one job: both revenue funnels full, always. Two things make this seat different from most VP Marketing roles:

The motion. Time Doctor runs a true hybrid model: a self-serve funnel where users sign up, try, and buy on their own, and a sales-led funnel where marketing feeds and accelerates the sales team. You'll own both funnels and the handoffs between them, informed by real product usage and GTM data — across multiple major markets globally.

The operating model. This is a building role. You'll design an AI-first marketing organization — building and orchestrating agents yourself, embedding them in daily operations, and scaling a lean team that does the same. You'll operate as a player/coach: setting strategy with the CEO and CRO, then executing alongside your team.

Who you are

• You wake up thinking about pipeline — new ways to solve hard marketing problems that drive revenue.

• Entrepreneurial and growth-obsessed: you're here to build a business, not run a department.

• You see revenue leaders as partners, not internal customers — working toward a shared company goal is what excites you.

• You move fast and take smart chances: experiment, learn, and fail fast — you'd rather try and miss than sit still.

• Today's marketing landscape energizes you, it doesn't scare you. You "nerd out" on the newest tools, tech, and best practices — and you're first to try them.

• You hold yourself to a simple standard: sales is fed and the funnel is full. Always.

• You've been coached, you seek out coaches, and you look for every edge you can get.

• You're competitive, hungry, and motivated by the work you do — you wake up excited to build every day.
  

What you'll own

• The number. You own filling both revenue funnels — New Business & Expansion pipeline for the sales team, and high-quality PQLs (engaged, ICP-fit trials) for the self-serve funnel, with direct accountability for cost of acquisition.

• Two funnels, one strategy. One integrated go-to-market across two motions. You decide how budget, channels, and messaging split between self-serve and sales-led to fill both funnels with quality revenue. Growth converts PQLs into activations; the CRO owns revenue. Your job: neither funnel is ever the reason we miss.

• Global positioning. How Time Doctor is positioned and differentiated across multiple major markets and ICP segments, in a competitive, trust-sensitive category.

• Brand and content. A content engine that drives organic growth, SEO/GEO and feeds every other marketing function.

• Product marketing. Positioning, launches, and sales enablement — including bringing our next-generation product to market in partnership with Product.

• Customer marketing. Expansion campaigns, lifecycle programs, advocacy, and customer stories that drive Net Revenue Retention.

• Partner marketing. Co-marketing programs, partner enablement, and campaigns that turn our partner ecosystem into a revenue source — integrations, resellers, and affiliates feeding both funnels.

• The AI-first operating model. Agents and automation embedded in daily marketing operations — demand gen, conversion, content, campaign ops, personalization, analysis, reporting — so a lean team outproduces a big one. You'll set the standard for how the whole company applies AI.

• The team. Hire, develop, and lead a lean team (currently ~4) across multiple time zones, and grow their AI fluency so they can build/scale their own agentic teams.

• The budget. Ownership of spend across channels, funnels, and markets, plus the contractors, freelancers, and martech stack that extend the team. Outside resources are leverage, not a crutch: every dollar you spend comes from a customer.
  

This role is NOT for you if…

• Your first instinct is to hire agencies and add headcount. We run lean by design — leverage comes from focus, systems, and AI — not staff.

• "AI experience" on your resume means your team uses ChatGPT sometimes. We need someone who has personally built and orchestrated agent workflows that ship real work and deliver real outcomes.

• You've only ever marketed to one motion. If you've done pure PLG or pure enterprise sales-led — but never both at once — this will be a hard job.

• You've only ever marketed to one market or region. We sell globally, across multiple major markets and segments.

• You optimize for vanity metrics and impressions. We optimize for pipeline, revenue, and cost of acquisition.

• You want to set strategy and delegate from a distance. This is a hands-on, in-the-work leadership role.