Video Content Creator

Create and appear in social-first video content

➔ Be one of the recurring faces of Superside’s paid ads and social videos, including UGC-style ads, direct-to-camera videos, skits, explainers, campaign content and quick creative experiments.

➔ Work closely with the Marketing Video Lead in Cape Town to shoot regularly in our studio, as well as outdoors or in simple location-based setups when the idea calls for it.

➔ Bring natural on-camera confidence, good creative instincts and a willingness to try different formats, tones and takes until the idea lands.

Research what works and turn it into ideas

➔ Watch and deconstruct paid social ads across Meta, Instagram, Linked In, Tik Tok and You Tube Shorts, looking closely at hooks, pacing, captions, setups, creator styles and ad structures.

➔ Bring references into brainstorms and reviews, with a clear point of view on why something works and how Superside could adapt the thinking.

➔ Develop new ad concepts, write scripts, hooks, skit setups and repeatable content formats based on customer pain points, campaign messages and paid social patterns.

Shape, shoot and edit the work

➔ Use Figma or similar tools to create simple storyboards, frame references, shot lists and rough visual plans so ideas are easier to shoot and discuss.

➔ Use Premiere Pro to create clean, effective social video edits, with strong attention to pacing, captions, sound-off viewing, structure and clarity.

➔ Support lightweight production needs in the studio, including framing, props, basic lighting, audio setup and keeping shoots moving with alternate ideas or quick adjustments.

➔ Able to do meticulous quality checks to ensure final exports are correct and up to standard before they go out.

Use AI as part of the creative process

➔ Use AI tools to support concepting, scripting, visual references, effects, editing shortcuts, production experiments or ways to make videos feel more surprising and current.

➔ Stay curious about tools like Chat GPT, Claude,, Higgsfield, Krea, Seedance or similar, without treating AI as a replacement for taste, judgment and good ideas.

➔ Share useful AI workflows, references and experiments with the team so we keep improving how we make video content.

➔ Based in Cape Town, South Africa, with the ability to work regularly from Superside’s dedicated video studio.

➔ 3+ years of experience as a content creator, social video creator, video editor, creative producer or similar hands-on role.

➔ A portfolio, social presence or content examples that clearly show you can appear on camera, perform naturally and create UGC-style videos, ads, creator content or social-first video.

➔ Strong comfort being in front of camera often, not occasionally. This role needs someone who can be a visible part of our ads and social content.

➔ Genuine interest in paid social, creator content, B2B marketing and what is currently performing in the feed.

➔ Great understanding of Meta ads, Instagram, Facebook, Linked In and short-form video formats.

➔ Ability to spot strong hooks, write scripts, suggest concepts and turn references into usable ideas.

➔ Working knowledge of Premiere Pro, with enough editing & sound design skill to create tight, clear social videos in a very fast-paced environment.

➔ Comfortable using Figma or similar tools for simple storyboarding, visual planning and adding visual flair to your videos.

➔ Curious about AI tools and how they can be used in video content, social ads and creative production.

➔ Scrappy, resourceful and proactive, able to bring ideas without waiting for a perfect brief.

➔ Collaborative, low-ego and excited to work closely with video, creative, copy and growth teams.

➔ Experience working with performance marketers or paid social teams.

➔ Experience creating content for B2B, Saa S, agencies, creative services or marketing brands.

➔ Basic camera, lighting and audio setup experience.

➔ Basic motion graphics, After Effects or AI-assisted video workflow experience