Senior Customer Marketing Manager

Captivate IQ is the leading Sales Performance Management solution, recognized by Forrester and G2, and trusted by customers including Affirm, Gong, and Figma. With solutions for Sales Planning and Incentives, we help revenue teams automate processes, hit revenue targets, and adapt with business change, ultimately driving efficient growth. It's time to rethink ROI - your return on incentives - with Captivate IQ. With backing from Sequoia, Accel, ICONIQ, Sapphire Ventures, and other leading investors, Captivate IQ is on a mission to enable every company to improve their return on incentives and sales planning. Come and see why Glassdoor and Comparably have recognized Captivate IQ as a best place to work! About the Role:As Senior Customer Marketing Manager, you’ll build and own Captivate IQ’s customer advocacy, community, and voice-of-customer programs, and you’ll spearhead demand gen efforts to support our expansion revenue goals — turning our growing base of enterprise customers into the most credible proof point in the SPM/ICM market. You’ll run a proactive case study and reference program, structure how customer insights are activated internally, and build a systematic marketing motion across our install base.You’ll report to the Senior Director of Product & Corporate Marketing, with strong working relationships across Customer Success and Demand Gen. This is a newly upleveled, highly visible role: you’ll be the senior-most owner of customer marketing at Captivate IQ, building the function’s foundation. Responsibilities:

Advocacy & Social Proof: Build and run a proactive case study and reference program; own G2 and review-site strategy with velocity targets; build and maintain a proof point library; source customer speakers and quotes for in-person and virtual events.

Community & Engagement: Run community and engagement programs with a clear business purpose, activation model, and success metrics; manage the customer Slack community; structure the Customer Advisory Board around product input and advocacy outcomes; own the customer newsletter and What’s New webinar.

Voice of Customer: Build structured Vo C collection integrated cross-functionally; synthesize and distribute insights to PMM, Product, and Sales on a regular cadence; turn advocate insight into a content pipeline.

Install Base Growth: Partner with Demand Gen on segmented, lifecycle-based cross-sell and upsell campaigns into the customer install base; coordinate account-level timing with Customer Success; support pipeline attribution with Rev Ops.

Cross-Functional Partnership: Act as the connective tissue among Customer Success, Sales, Product Marketing, and Demand Gen on all things related to adoption, retention, expansion, and advocacy.

Requirements:

7+ years of customer marketing experience in B2B Saa S, ideally SPM/ICM-adjacent or in high-velocity enterprise software.

Has built or rebuilt a customer advocacy program (case studies, references, reviews) from the ground up.

Comfortable with pipeline and expansion metrics and campaign design — this role is equal parts storyteller and program operator.

Has owned structured voice-of-customer synthesis and internal distribution to cross-functional stakeholders.

Demonstrated independent judgment and proactive problem-solving.

Strong project ownership and follow-through with minimal oversight.

Excellent written and verbal storytelling skills.

Nice to Have: Benefits: Notice for Prospective Candidates: