Paid Social Specialist

About the Role

The Paid Social Specialist will support a portfolio of nonprofit clients by managing and optimizing paid media campaigns across Meta platforms (Facebook/Instagram), LinkedIn, and TikTok.

In this role, you’ll build and refine ad campaigns, manage accounts with precision, and deliver performance insights that drive real-world impact.

You’ll work closely with account managers and nonprofit partners to align strategy with outcomes, while staying sharp on platform trends, compliance, and best practices.

Key Responsibilities

• Build, launch, and optimize paid campaigns on Meta (Facebook/Instagram), TikTok, and LinkedIn Ads. This includes writing ad copy and testing creative assets in partnership with internal teams.
• Strategically manage Meta and LinkedIn ad accounts and budgets to ensure full utilization and compliance.
• Analyze campaign performance and provide actionable insights using platform dashboards and Google Analytics.
• Build monthly or quarterly reports and present results to internal teams and/or clients.
• Collaborate with account managers and nonprofit clients to align campaign goals with mission impact.
• Stay current on platform updates, algorithm changes, and nonprofit advertising best practices.

Minimum Qualifications

• 4+ years of digital marketing experience in an agency environment, executing within Meta and LinkedIn ads platforms.
• Meta Blueprint Certification and/or LinkedIn Marketing certifications strongly preferred, but not required.
• Proficiency with Google Ads, Search, Display, Video, and Analytics would be a bonus!
• Strong written and oral communication skills.
• An undeniable passion for digital marketing and the nonprofit space.
• An aptitude for organization and ability to work independently in a remote environment and manage multiple accounts/projects simultaneously.
• A diverse perspective and a collaborative nature.
• An entrepreneurial and independent spirit.

Core Competencies

• Time Management – Consistently meets deadlines by organizing tasks, managing priorities, and avoiding last-minute scrambles. Demonstrates reliability in day-to-day execution.
• Attention to Detail – Delivers polished, error-free work by catching inconsistencies and ensuring accuracy across all deliverables. Maintains high standards even under pressure.
• Written Communication – Writes clearly and professionally, adapting tone and format to suit internal and client audiences. Avoids ambiguity and ensures messages are easy to understand.
• Team Collaboration – Works well with others by sharing information, supporting teammates, and contributing to a positive team dynamic. Builds trust through dependability and openness.
• Project Management – Plans and executes projects with clear timelines, milestones, and accountability. Keeps stakeholders informed and ensures deliverables are met.