Head of Marketing

Full-Funnel Demand Generation: Craft multi-channel strategies (ABM, paid media, content, webinars, events, partnerships, email, SEO) that scale both field and digital revenue pipelines.

PLG Strategy & Execution: Drive self-serve onboarding, trial sign-ups, usage-based growth, and product-qualified leads conversion. Build cadence and channels to accelerate free-to-paid conversion.

Messaging & Positioning: Collaborate with Product Marketing to refine Truv's positioning, highlighting real-time data, borrower empowerment, GSE alignment, and efficiency in lending workflows.

Cross-Functional Collaboration: Align marketing with Sales, Product, Rev Ops, and Customer Success to optimize funnel flows from awareness to revenue.

Analytics & Optimization: Monitor critical KPIs: MQLs, PQLs, SQLs, conversion rates, CAC, ROI, and leverage data to continually iterate and scale marketing impact.

Team Leadership & Enablement: Build, mentor, and scale a high-performing team across demand, product marketing, content, and growth engineering.

Budgeting & Forecasting: Manage marketing budgets, forecast pipeline impact, and deliver transparent results to executive leadership.

10+ years of experience in B2B Saa S marketing, including leading demand generation and PLG initiatives.

Has carried a quota and comes from a BDR or Sales background, with a revenue-owner's mindset toward pipeline and results.

Proven track record scaling marketing motion from early-stage inbound pipeline to enterprise and self-serve revenue growth.

Hands-on experience with PLG playbooks, driving growth with usage-based models, onboarding flows, and conversion optimization.

Deep expertise in marketing tech stack: CRM (Hub Spot), MQL/PQL scoring, automation and enrichment tools (Clay), analytics dashboards, and heavy use of Claude Code in day-to-day workflows.

Comfortable writing code to build marketing tooling, automations, and experiments (vibe coding is fine) and working in Git Hub.

Strong analytical mindset; proven experience in data-driven funnel optimization and attribution modeling.

Exceptional leadership skills with a history of building cross-functional teams and enabling SDR/BDR alignment.

Experience marketing fintech or verification solutions to financial institutions or lending verticals preferred.

Platform-builder mindset, scaling repeatable GTM processes.

Experience running ABM programs targeting enterprise lenders and credit unions.

Familiarity with compliance and income-verification regulations (e.g., DU/AIM).

Ability to craft persuasive messaging that resonates across buyer personas (e.g., compliance, operations, lending executives).

Fully remote

Competitive salary and equity package

Health, dental, and vision insurance

401(k)

Flexible time off

Work with cutting-edge technology and innovative customers

Opportunity to shape the future of financial data access