Head of Go-to-Market, Thrive

At Sword, we’re building AI to heal billions and unlock humanity’s full potential. In doing so, we’re pioneering AI Care, a fundamentally new approach to healthcare built for medical reasoning, safety, and real-time treatment, not generic technology applied after the fact. As both a clinical-centric frontier AI lab and an applied AI platform, Sword is reimagining how care is delivered at scale, removing traditional barriers like appointments, waiting rooms, and stigma so more people can access the care they need - and ultimately get back to lives lived in full. Since 2020, Sword has expanded across Musculoskeletal, Women’s Health, Cardiometabolic, and Mental Health, and is now moving beyond the session to a fully AI-native, 24/7 care program that brings physical activity, therapeutic exercise, psychotherapy, nutrition, and behavior change into one connected experience. More than 1 million members across three continents have completed over 15 million AI sessions, helping 2,000+ enterprise clients avoid more than $1 billion in unnecessary healthcare costs. Backed by 59 clinical studies, 43 patents, and more than $500 million raised from leading investors including Khosla Ventures, General Catalyst, and Founders Fund, Sword is defining a new standard for healthcare. About PulsePulse is Sword's AI cardiometabolic care solution. It delivers evidence-based lifestyle medicine through a three-way interaction between member, AI, and clinical team, anchored by a personal Registered Dietitian and supported by a multi-disciplinary group of specialists. Pulse supports members with hypertension, pre-diabetes, GLP-1 management, and related cardiometabolic conditions. It is outcomes-guaranteed and built for enterprise: self-insured employers and health plans.RoleWe are hiring the Head of Go-to-Market for Pulse sitting at the intersection of product marketing, commercial strategy, and market development, and it is one of the two most important roles on the Pulse leadership team. You will own three things:1. Make Pulse's value impossible to miss.Build the narrative, positioning, and competitive differentiation that makes it clear why Pulse is categorically better than incumbent solutions, and the rest of the cardiometabolic market. This includes the core messaging architecture, buyer-segment-specific positioning (employers, health plans, GLP-1 programs, pharmacy benefit managers), competitive battle cards, ROI frameworks, and the demo and proof materials that move skeptical buyers. 2. Make sure the commercial team can tell that story.You will build and lead a small team of solution specialists who pair with sales reps across segments. Your job is to ensure that every commercial sales leader who sells Sword can answer the hard questions, handle the comparison to incumbents, and walk a benefits VP or health plan CMO through why switching is both worth it and safe. 3. Find, surface and pursue the opportunities.The commercial team will pursue inbound leads and the segments they already know. You will canvass the market systematically, in the US and globally, to surface accounts, RFPs, renewal signals, and segment opportunities that would otherwise go unnoticed. You will use AI tooling and a systematic intelligence workflow to do this at a scale and speed that a traditional GTM team cannot. You then partner with the relevant commercial leader to ensure those opportunities are pursued and won. What you'll be doing:

Core Thrive positioning, messaging house, and narrative architecture

Competitive intelligence across global MSK and workforce wellbeing players — offering, pricing, packaging, channel, and regional strength

Buyer-facing materials: one-pagers, ROI frameworks, demo scripts, case studies, RFP content, sales decks

Sales and consultant enablement: training, playbooks, objection handling, certification

Market opportunity mapping and systematic canvassing across international segments

The feedback loop into product on competitive gaps and roadmap implications

Message consistency across every geography and channel Thrive sells through

We'd love to see: What you need to have:

Requirements

7+ years in product marketing and/or GTM, with clear ownership of positioning and competitive strategy — this role needs to land with a senior commercial team from day one

Demonstrated ownership of all three: product marketing/positioning, GTM strategy, and sales/field enablement

Evidence of working cross-functionally with sales and customer success, not only corporate marketing

Evidence of building competitive intelligence from scratch, not inheriting and maintaining it

This is an individual contributor role. Any future team growth will be around core GTM, not commercial deployment.

US preferred; open to strong candidates globally

Strong Signal Backgrounds

Digital health companies with genuinely strong commercial engines — Hinge Health, Spring Health, and comparable

High-calibre B2B software or Saa S with strong product and sales motions (examples: Stripe, Ramp, Databricks, Figma, Notion, Rippling, Atlassian, or comparable)

Has built competitive displacement narratives that demonstrably changed win rates

Has used AI tooling to drive market canvassing and opportunity identification at scale

Experience selling into multinational or multi-geography buyers

Healthcare, digital health, or employer benefits experience is a plus, not a requirement — market knowledge can be taught if the craft is there

We Are Not Looking For

Demand gen or growth marketing profiles without product marketing depth

Sales leaders without clear product marketing and enablement ownership

Brand, customer marketing, or communications leaders without GTM ownership

Candidates whose relevant GTM experience is historical rather than current

Candidates from a weak commercial engine, however strong the domain knowledge — the trade-off is not worth it

*This range includes base, variable and equity. These compensation bands are just the starting point. Once someone joins and proves they’re outlier talent, we adjust quickly to ensure their compensation aligns with their impact. Our job titles may span more than one career level. Actual pay is determined by skills, qualifications, experience, location, market demand, and other factors. Compensation details listed in this posting reflect the base salary and any potential variable, bonus or sales incentives, and the Company’s estimation of the value of private company stock options, if applicable. The pay range is subject to change, future value of company stock options is not guaranteed, and compensation may be modified in the future. In addition to our total compensation, Sword offers a number of benefits as listed below. US - Sword Benefits & Perks: • Comprehensive health, dental and vision insurance*• Life and AD&D Insurance*• Financial advisory services*• Supplemental Insurance Benefits (Accident, Hospital and Critical Illness)*• Health Savings Account*• Equity shares*• Discretionary PTO plan*• Parental leave*• 401(k)• Flexible working hours• Remote-first company• Paid company holidays• Free digital therapist for you and your family *Eligibility: Full-time employees regularly working 25+ hours per week Note: Applicants must have a legal right to work in the United States, and immigration or work visa sponsorship will not be provided. SWORD Health, which includes SWORD Health, Inc. and Sword Health Professionals (consisting of Sword Health Care Providers, P. A., SWORD Health Care Providers of NJ, P. C., SWORD Health Care Physical Therapy Providers of CA, P. C.*) complies with applicable Federal and State civil rights laws and does not discriminate on the basis of Age, Ancestry, Color, Citizenship, Gender, Gender expression, Gender identity, Gender information, Marital status, Medical condition, National origin, Physical or mental disability, Pregnancy, Race, Religion, Caste, Sexual orientation, and Veteran status.