Global VP Marketing / CMO

Responsibilities

1. Define objectives for the Marketing function in partnership with the senior leaders of the organization and of the leadership team.
2. Drive implementation / execution of Marketing strategies and tactics to achieve key results as set on a quarterly and annual basis.
3. Empower Marketing team leads across the business units to succeed in their roles and deliver commercial outcomes across our product suite.
4. Empower our Local and Community Management teams to grow the addressable market for our products and the overall Coin Market Cap ecosystem.
5. Instill a culture of practice, performance, and data orientation through consistent project management across social media, web, chat, content, and video assets.
6. Support and enable the Brand and PR teams to tell a compelling and coherent narrative about Coin Market Cap and the role of the company and its products in the emergence of the decentralized web.

Requirements

1. 10+ years of experience in technology, financial services, or fintech companies, of which 5 years were focused on a leadership or management role in a Marketing function.
2. Demonstrated track record of delivering on growth metrics, such as web traffic, leads, client conversions, and revenue generation.
3. Understanding of how to manage a complex portfolio of products with multiple brands, customer audiences, and conversion funnels.
4. Experience managing to a budget and making trade-off decisions between marketing programs, based on quantitative analysis and product outcomes.
5. Strong project management capability and detail orientation.
6. Experience growing passionate user or developer communities in order to catalyze market adoption of technologies.
7. Ability to effectively manage a complex, remote-first team with a diverse set of backgrounds, opinions, and working styles.
8. A collaborative approach to working with senior stakeholders with a variety of reasoned views and expectations.
9. Ability to leverage a professional network to achieve business objectives, and grow the team as the business matures.