Field Growth and Operation - LATAM (Offline Acquisition)

Field Growth and Operation - LATAM (Offline Acquisition)

Overview

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users.

We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products.

Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more.

We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Role Overview

We are seeking a Growth & Operations Lead to lead the on-the-ground strategy and execution for driving downloads, activation, and continuous usage of our payment and mobile app across key Latin American markets. This role will be critical in bridging digital product offerings with offline adoption channels, ensuring strong user acquisition, high activation rates, and measurable impact in localized markets.

We are seeking a Growth & Operations Lead to lead the on-the-ground strategy and execution for driving downloads, activation, and continuous usage of our payment and mobile app across key Latin American markets. This role will be critical in bridging digital product offerings with offline adoption channels, ensuring strong user acquisition, high activation rates, and measurable impact in localized markets.

Responsibilities

• Lead offline acquisition strategy and in-market growth initiatives focused on driving app downloads, payments adoption, activation among individual customers and small merchants.
• Identify and engage local vendors, retail partners, and distribution channels to expand point-of-contact opportunities and install apps for users.
• Plan and execute growth campaigns, monitor core metrics like new user growth and retention.
• Select, onboard, and manage third-party vendors, promoters, and channel partners in each assigned country or region.
• Build scalable playbooks and SOPs for consistent vendor performance and execution quality.
• Monitor and analyze field performance metrics, using data to inform actions and optimize acquisition spend and channel mix.
• Use user behavior and cohort analysis to refine field strategy and maximize ROI.
• Partner with local leadership and global teams to localize messaging and pricing strategies.

Requirements

• Bachelor’s degree in Business, Marketing, Operations, or a related field.
• 5+ years relevant experience in field marketing, sales operations, channel management, or user acquisition roles - ideally in tech platforms, payments, or marketplace growth.
• Strong analytical skills with experience in performance tracking, data analysis, and reporting.
• Proven experience coordinating and managing third-party vendors / field teams.
• Comfortable working in ambiguous, fast-moving environments with cross-regional coordination.
• Business fluency in English.

Why Binance

• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

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