Brand Marketing Manager

Who are we?At Up Guard, we are replacing manual security bottlenecks with AI-driven precision. Fresh off a US$75M Series C, we are scaling our infrastructure to process 100 billion risk signals daily. This isn’t just growth; it’s a total reimagining of how the world manages cyber risk. We build the Cyber Risk Posture Management (CRPM) platform that security teams actually love. By integrating security ratings, threat intel, and agentic AI, we empower organisations to stay ahead of an ever evolving attack surface. We aren’t just building another tool; we’re defining a category. We provide the autonomy to ship world-class technology and the resources to do it at a global scale. The Marketing team at Up Guard includes multiple marketing and design functions, including Product Marketing, Demand Gen, Marketing Ops, Content Marketing, SEO, Community, Design, and Video. Up Guard’s vision is to become a leader in the markets we play in (Cyber VRM, Attack Surface Management) by providing a best-in-class Saa S platform for organisations to manage their third-party risk and external attack surface. Our purpose as a Marketing team is to facilitate this goal by growing Up Guard with a repeatable and scalable marketing engine and a leading brand. Where does this role fit in?The Brand Marketing Manager drives Up Guard’s brand within a dedicated, cross-functional brand and platform stream. You are responsible for building and protecting the brand — defining how Up Guard shows up, sounds, and is understood in the markets — and then coordinating the team and programs that bring it to life.Working at the nexus of your core stream (PMM, Content, Creative, Research) and Up Guard’s Shared Services (Paid Search, PR, Web, Email, Social, Analytics, SEO), you turn brand and platform strategy into consistent, high-impact execution that grows brand awareness, authority, and pipeline. You set the direction and standard for the brand, and you have the project management muscle to make sure the work ships — on time, on message, and on brand. What will you do?: What do we need from you?:

Brand-building expertise: 5+ years building and running brands in a high-growth B2B Saa S or Cybersecurity environment — defining positioning and narrative and holding a brand together across channels, not just executing campaigns against someone else’s brief.

AI fluency: A proven ability to use AI tools for campaign ideation and execution — you know when and how to best use them to move faster and sharpen the work, and when the human judgment and brand craft still need to lead.

Coordination & delivery: A proven ability to act as the “connective tissue” between creative, research, content, and demand gen teams, managing complex timelines and multiple programs without compromising brand quality.

Brand narrative & editorial judgment: An exceptional eye for brand consistency and the editorial judgment to brief and direct writers so that disparate activities — from thought leadership to case studies to event promos — roll up into one unified brand story.

Thought leadership orchestration: Experience partnering with technical research teams and PR functions to translate complex data into compelling, market-leading campaigns.

Integrated campaign experience: A track record leading multi-channel brand and platform campaigns focused on awareness, authority, and pipeline generation.

Analytical mindset: Comfort using marketing automation (Hub Spot/Salesforce) and attribution tools to measure brand and campaign impact and refine tactics based on results.

What would give you an edge?:

Cybersecurity industry depth: Direct experience marketing to CISO, IT Manager, and Risk Management personas within the TPRM or Attack Surface Management space.

PR & media savvy: Experience working alongside PR agencies or internal comms teams to turn proprietary research into mainstream media headlines or industry reports.

Multimedia content production: A strong instinct for visual storytelling, with experience briefing video and design teams to create “premium-feel” assets that stand out in a crowded B2B landscape.

Advanced Hub Spot/Salesforce skills: Technical proficiency in campaign reporting and attribution dashboards.

What's in it for you?:

Monthly Lifestyle subsidy: use this for financial, physical and mental wellbeing (all regions)

WFH set-up allowance: to ensure you have the right environment to work in, we will help you get set-up within your first 3 months at Up Guard (all regions)

$1500 USD annual Learning & Development allowance: to support your career development all team members will be able to expense development opportunities against this allowance (all regions)

Annual leave: PTO plus two additional Up Guardian leave days to give you time to recharge your batteries

18 weeks paid Parental Leave: irrespective of parenting role (all regions)

Personal Leave allowance: this includes sick & carer’s leave (all regions)

Fully remote working environment: whilst we have physical offices in Sydney & Hobart, we do not mandate compulsory attendance (all regions)

Top spec hardware: all team members will be provided with top-spec laptops for their role (all regions)

Personal device security & online privacy protection subsidy: Up Guard provides team members with a paid subscription to personal device security & online privacy protection platform (all regions)

Generative AI subsidy: Up Guard provides paid subscriptions for all team members to access generative AI tools to support their work (all regions)

#LI-SD1 Up Guard is a Certified Great Place to Work® in the US, Australia, UK and India, establishing its position as a leading global technology employer. 99% of team members agree that Up Guard is a great place to work, apply now to find out why! As an Equal Employment Opportunity and Affirmative Action Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. For applications to positions in the United States, please note, at this time we can only support hiring in the following US states: CA, MD, MA, IL, OR, WA, CO, TX, FL, PA, LA, MO, or DC. Before starting work with us, you will need to undertake a national police history check and reference checks. Also please note that at this time, we cannot support candidates requiring visa sponsorship or relocation.