ASO Product Builder

App Follow helps the world's top mobile and gaming teams manage app reputation at scale — from tracking user feedback to optimizing app store presence and automating workflows. Trusted by Adobe, Rovio, Scopely, and Disney, we're a B2B Saa S platform serving SMB to enterprise clients worldwide. Remote-first, Europe-based. Role Overview:

We're looking for an ASO Product Builder to relaunch and grow App Follow's ASO (App Store Optimization) product, with a strong focus on AI agents and MCP. Reporting to the CEO, you'll work closely with Engineering, Product, and customer-facing teams to turn ASO into a fast-moving, AI-native part of the platform.

This is a builder role, not just a roadmap owner: we expect you to prototype and ship changes yourself using AI tools — compressing the loop between idea, experiment, and release. You'll collaborate with engineering, design, and data. This is a high-impact IC role reporting directly to the CEO, with potential to grow into a senior product position.

Key Responsibilities:

Relaunch and evolve App Follow's ASO product

Design and ship AI-agent and MCP-powered ASO workflows

Prototype features yourself with AI tools to compress the test → learn → release loop

Run product experiments and validate against real customer usage data

Own the ASO roadmap end-to-end: competitor analysis, discovery, specs, delivery, iteration

Partner with engineering to take prototypes to production-grade

KPIs:

Primary: Iteration velocity (prototypes & experiments shipped), ASO adoption & usage, ASO-attributed revenue (ARR: new & expansion)

Secondary: Customer outcomes (e.g. keyword ranking improvements delivered), feature quality & stability

Experience:

3+ years in product management in B2B Saa S — required

Strong ASO/mobile marketing domain knowledge — required

Hands-on experience prototyping & shipping with AI tools — required

Mobile app or gaming industry experience — strong plus

Remote startup experience, European time zone

Tools (must-have):

AI: Claud Code/Codex/Cursor, MCP, AI agents

Analytics: Amplitude, Metabase, SQL

Design/specs: Figma, Jira/Confluence

ASO: App Follow, App Store Connect, Google Play Console, other ASO tools

Skills:

Builder mindset — ships, doesn't just spec

AI-native: uses LLMs/agents to prototype, automate, and accelerate iteration

Data-driven, strong analytical and reporting skills

Product discovery and experiment design

Comfortable going 0→1 and evolving existing modules

Languages:

Fluent English (required)

Russian, Spanish, Portuguese, or German (preferred)

What We Offer:

Remote position, anywhere in Europe (hubs in Finland, Serbia, Spain, Georgia)

Global team across Europe, UK, US, and Brazil

Conference participation in app, gaming, and ASO events

Benefits & Perks:

Equity options after probation

Quarterly performance bonuses

Annual team meetups and company all-hands offsite

Monthly coworking budget

Internal hackathons 2–3x per year

Equipment support (laptop, home office)

Growth:

Direct CEO reporting and executive exposure

Cross-functional work with Engineering, Product, Sales, and Customer Success

Measurable impact on company growth

Hiring Timeline:

June: Accepting applications

July: Interviews

By mid-August: Final offer