Ads Implementation Specialist - Social/Google

About Binance

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

As an Ads Implementation Specialist, you’ll support the digital advertising team in the execution of paid ad campaigns across media channels (META, TikTok, X, Programmatic, etc.). We are seeking a candidate with a digital marketing background who can manage media campaigns across channels. The position is entry level, so you will receive training and upskilling, but prior experience with ad platforms is ideal.

Responsibilities

• Organise & rename visual files needed for Ad implementations tasks (images, videos, GIFs, etc.) following our internal guidance.
• Create Asana tickets containing all information necessary for the go-live of a campaign.
• Upload ad creatives across platforms, ensuring the proper tagging.
• Monitor campaigns performance on a daily basis to guarantee delivery and suggest improvements.
• Generate ad-hoc reports on performance or creatives.
• Run competitiveness analysis.
• Collaborate with cross-functional teams on creative production, planning and execution.
• Monitor industry trends and developments in advertising, while consistently implementing best practices.
• Maintain an in-depth understanding of the company's target audience, product offerings, and advertising objectives.
• Ensure campaigns are aligned with data privacy regulations and company policies.

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, or a related field.
• A minimum of 1 year of experience running Ads on META, TikTok or X.
• Good analytical mindset; results are quantitative. You need to have curiosity for data and understanding ads performance metrics.
• CPI, CPR, IPM, VTR are important terms; if you don’t know what they mean, don’t apply or learn them before your first interview.
• Excellent communication, organizational, and time management skills.
• Attention to detail and ability to prioritize tasks effectively.
• Proficiency in Microsoft Office, Google Workspace, and project management tools.
• Previous experience with Figma is a plus.
• Fluent English speaker. Additional languages are considered a strong asset.

Why Binance

• Shape the future with the world’s leading blockchain ecosystem.
• Collaborate with world-class talent in a user-centric global organization with a flat structure.
• Tackle unique, fast-paced projects with autonomy in an innovative environment.
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning.
• Competitive salary and company benefits.
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team).

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success. By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.