Account Executive

Account Executive

at App Follow

Overview

App Follow helps companies improve ratings, retention, and revenue by managing and responding to app reviews at scale and turning customer feedback into actionable insights.

The Account Executive will own the full sales cycle for new business, partnering closely with SDRs, Sales Engineering/Product, and Customer Success to acquire and expand revenue with mobile-first brands (gaming, consumer apps, travel, retail, and more).

Key Objectives

• Hit / exceed new business quota (ARR or MRR), with predictable pipeline coverage
• Run a consistent, high-quality sales process from discovery through close
• Sell value, not features: quantify impact tied to ratings, conversion, retention, support efficiency, and brand reputation
• Win and expand strategic accounts by building multi-threaded stakeholder relationships
• Maintain accurate forecasting and strong CRM hygiene to support planning and scale

Key Responsibilities

• Own full sales cycle: discovery, demo, evaluation, legal/procurement, and close
• Build and manage pipeline via inbound leads, outbound collaboration with SDRs, and self-sourced efforts
• Conduct structured discovery to uncover goals, pain points, workflows, and success criteria (reviews volume, response SLAs, sentiment, competitive gaps, reporting needs)
• Deliver product demos focused on outcomes (review management, analytics, automation, workflow, team collaboration, reporting)
• Develop business cases/ROI and internal champions to drive stakeholder alignment and budget approval
• Manage deal strategy: timeline, mutual action plans, risk identification, negotiation, and next steps
• Coordinate internal resources (Sales Leadership, Product, Professional Services, CS, Legal) to move deals forward efficiently
• Forecast accurately and maintain CRM records (stages, next steps, close dates, deal notes)
• Support handoff to Customer Success to ensure clean onboarding and expansion readiness
• Provide market feedback on objections, competitive intel, and product gaps

Ideal Candidate Profile

• 2–6+ years of B2B SaaS closing experience (mid-market and/or enterprise depending on level)
• Comfortable selling to cross-functional stakeholders (Product, CX/Support, Marketing, Ops, sometimes Engineering)
• Strong discovery + consultative selling skills; able to build and defend ROI
• Experience with MEDDICC / MEDDPICC (or similar qualification) preferred
• Familiarity with gaming industry, mobile apps, app store ecosystems, CX tooling, or feedback analytics is a plus